At MediaWorks, we use our Datalab, insights and our own expertise to develop outdoor campaigns that are impactful, focused and measurable. Our insights are created from the most rigorous sources including mobile, census, and bank transaction data giving us greater understanding of the audience behind the numbers.
Datalab Data Sources
- NZ Census Data covering 97% of the New Zealand population.
- Westpac transaction data allowing us to map over 210,000,000 journeys throughout New Zealand.
- One year’s worth of mobile data from over 800,000 people.
- Critchlow geospatial specialists analysing 200,000 road segments.
- AC Nielsen Consumer Media Index.
- Roy Morgan Helix Personas.
Multi-format campaigns are more cost effective!
We can tell you that if you live in central Wellington you are:
More about The Datalab
Datalab Audience Measurement