MediaWorks partnered with THREE news and events to showcase the lead up to The Vodafone NZ Music Awards direct from the red carpet.
The digital billboards featured imagery of VMA and TV stars alike as they arrived at the venue. Utilising proprietary content template technology developed by MediaWorks, from there THREE was then able to upload imagery quickly and easily, controlling what was displayed on the site in real time.
The campaign ran across key digital billboards in close proximity to the venue within the Auckland CBD.