Marlborough winery Wither Hills, launched a multifaceted campaign with MediaWorks designed to inform consumers that Wither Hills is more than a name, it’s a place where wine is “Made beautifully”.
Powered by the Digilab, the campaign used Dayparting to show off the beauty of Wither Hills’ Taylor River vineyard via a number of digital billboards in key locations around Auckland.
As the digital billboards transition from sauvignon blanc, to rosé, to pinot noir, the surrounding landscape changes according to the time of day, giving commuters the chance to see the sun set in the Wither Hills ranges.
Wither Hills winemaker Sally Williams says the campaign has perfectly captured the essence of the wine and the region it hails from. “It takes a beautiful place to make a beautiful wine, and that is the story that we want to share.”
The campaign is about reaffirming the beautiful place our wine comes from, in addition to highlighting the people and the passion that goes into making Wither Hills. It’s this blend of place, people and passion that makes Wither Hills what it is