Bus Advertising
Since 2009 we have led the reinvention of bus advertising throughout New Zealand developing a range of format options that enable bus advertisers to target and engage effectively with increasingly mobile consumers.
Bus advertising remains the most seen outdoor format by New Zealanders in a day, in a week and the most remembered according to Nielsen CMI*
In a fast-changing industry, how has Bus advertising held on to its unique position?
Unique Benefits
Bus advertising is always on the move, reaching a new audience every day, movement catches the eye engaging with its audience to create greater impact.
- Buses are BIG – visually unavoidable
- Continuously building mass reach within proximity to varied audiences
- Capture audience in the last window of influence before purchase
- Opportunity to see creative time and time again
Auckland Transport
Auckland Transport has optimised its bus network meaning buses are now reaching more people more often. Travelling 37% further than they did a year ago. The buses are bigger too, with over 200 Double Decker buses added to the fleet and a focus on moving to low emissions electric buses by 2030.
Using Datalab, we can accurately measure the new larger audience, whether on the back of a bus, the side, a link bus or double decker delivering effective campaigns.
Whether you’re looking for national market domination, Reach and Frequency or localised awareness, our flexible bus advertising formats will connect you with your audience.
*Nielsen independently measures all advertising formats in New Zealand.
ECAN
The second largest city in New Zealand, MediaWorks has full coverage bus advertising across Christchurch through our partnership with Environment Canterbury (ECAN). Offering flexible formats from bus backs to bus sides there is format to suit every campaign from impact to frequency.
ECAN has a strong focus on transitioning their entire fleet to a low emission bus model – currently with 25 electric buses already in use around the region this is set to rise in 2023.
Hamilton
Auckland
Whangarei
Tauranga
Rotorua
Napier/Hastings
Christchurch
Queenstown
Dunedin
Invercargill