Since 2009 we have led the reinvention of bus advertising throughout New Zealand developing a range of format options that enable bus advertisers to target and engage effectively with increasingly mobile consumers.
Bus advertising remains the most seen outdoor format by New Zealanders in a day, in a week and the most remembered according to Nielsen CMI*
In a fast-changing industry, how has Bus advertising held on to its unique position?
Bus advertising is always on the move, reaching a new audience every day, movement catches the eye engaging with its audience to create greater impact.
- Buses are BIG – visually unavoidable
- Continuously building mass reach within proximity to varied audiences
- Capture audience in the last window of influence before purchase
- Opportunity to see creative time and time again
Auckland Transport has optimised its bus network meaning buses are now reaching more people more often. Travelling 37% further than they did a year ago. The buses are bigger too, with 200 Double Decker buses added to the fleet and a focus on moving to low emissions electric buses by 2030.
Using Datalab, we can accurately measure the new larger audience, whether on the back of a bus, the side, a link bus or double decker delivering effective campaigns.
Whether you’re looking for national market domination, Reach and Frequency or localised awareness, our flexible bus advertising formats will connect you with your audience.
*Nielsen independently measures all advertising formats in New Zealand.