MediaWorks have partnered with Auckland Transport to offer advertisers scale, impact and dynamic engagement across Auckland’s growing public transport network.
The Auckland Commuter Network comprises of 71 digital screens located at the busiest interchanges of the northern bus corridor, ferry terminals and rail including Britomart Station.
Positioned to capture commuters entering, exiting the stations and on the platforms the network delivers high frequency with long dwell times.
With 2.4 million passenger journeys over 28 days ‘The Commuter Network’ offers advertisers the impact and flexibility of digital outdoor with the ability to target high earning commuters and the previously hard to reach youth audience.
For the first time we can offer full animation across the network giving advertisers the ability to deliver content in highly memorable and unique way.
Commuter+ is a daypart pack offering advertisers an effective way to reach and engage with mass transit users during key morning and afternoon journeys.
+ RIGHT TIME
Reach Commuters in the morning as they are make habitual journeys – during this time they have the head space to think about long term plans. Healthcare, insurance and holidays – passengers have their phones in their hands to activate the idea on the spot!
In the afternoon, engage with Commuters as they are thinking about the evening; activities, TV shows or just what they are going to eat for dinner.
+ RIGHT PLACE
Since its launch, the Commuter Network has seen a 30% increase in Aucklander commuters using trains, ferries and the Northern Busway. To meet this demand, MediaWorks has increased the number of small format digital screens positioned at station entrances, exits and concourses to 71 across 26 stations ensuring maximum reach.
The three largest Auckland Transit hubs – Britomart Station, the Downtown Ferry Terminal and The Norther Busway, all terminate within the Britomart Commuter precinct. Our spectacular digital, Downtown, is included in Commuter+ ensuring scale and impact for any campaign.
= AUDIENCE ENGAGEMENT
Reaching the right audience, in the right frame of mind, in the right environment, at the right frequency drives customer engagement.