MediaWorks lights up Takapuna
MediaWorks has switched on the first digital spectacular of its kind on Auckland’s North Shore with ‘The Takapuna’, illuminating Anzac Street on the side of the premium Shore City mall.
Located in the heart of Takapuna, this 5m x 10m digital billboard captures a largely retail and lifestyle focused audience heading into this affluent suburb and through to the iconic Takapuna Beach. Delivering 775K impressions per month, the site is positioned in an uncluttered environment, near many small businesses, well known eateries and home to the popular Sunday markets.
“The introduction of ‘The Takapuna’, a digital site in this much sought-after location, opens the door for advertisers to reach a new and valuable audience.”
The North Shore has previously been hard to reach with limited outdoor advertising, so we are excited to deliver this big and beautiful digital billboard.
- Mike Porter, MediaWorks Outdoor Media Director
‘The Takapuna’ is a perfect addition to our world-class digital network that connects consumers with engaging and impactful content. This is the first landmark digital site on Auckland’s North Shore and unsurprisingly demand has been extremely strong for such a unique digital opportunity” comments MediaWorks Outdoor Media Director, Mike Porter.