MediaWorks to bring scale to programmatic DOOH in New Zealand
MediaWorks will be making it easier for advertisers to buy premium digital out of home billboards when it launches its digital outdoor programmatic platform in partnership with Hivestack who are a leading global programmatic Digital Out Of Home (DOOH) ad tech company. This new partnership will enable advertisers to purchase MediaWorks Outdoor inventory within the Hivestack platform via private marketplace (PMP) deals and will provide MediaWorks with more precise inventory management and distribution through Hivestack’s SSP.
MediaWorks and Hivestack will go live shortly and will be the largest pDOOH launch to date in New Zealand utilising their unmatched national digital inventory pool of more than 120 screens available (including MediaWorks unique Commuter Network) with Hivestack’s robust suite of programmatic solutions.
Investment and confidence in DOOH advertising has bounced back following the significant impact of Covid 19 in 2020 and this announcement is well timed for the continued growth in demand for digital inventory.
The experienced team from Digital Commons will be representing the MediaWorks Programmatic channel and utilising their deep knowledge to connect and maximise targeted outcomes for programmatic buyers.