Datalab
Audience Measurement
When planning an outdoor campaign, we use the Datalab to show our clients how many people will see their message and how often.
From twelve thousand people viewing just one bus panel in Queenstown to a campaign of seventy buses across New Zealand reaching over a million people, anything is possible with Datalab!
That’s not all, we can also measure the effect of combining two formats together, versus the reach of a single format campaign.
Datalab can help you plan accountable campaigns with insights available for bus, roadside billboards, digital, Wellington Airport and Auckland train and ferry commuters.
Datalab measures across more formats than any other outdoor company in NZ.
Billboards
An example billboard campaign in Auckland delivers:
Auckland Billboard Campaign Heat Map
Bus
An example bus campaign in Auckland delivers:
Auckland Bus Route Map
Airports
An example airport campaign in Wellington Airport delivers:
More about Datalab
