Stay Cool with Lipton’s Temperature Triggers Campaign
Lipton Iced Tea launched a refreshing weather trigger campaign with MediaWorks, encouraging Aucklanders to ‘Stay Cool’ in the rising summer heat. Powered by The Digilab, the campaign utilised real time weather feeds sourced from Accuweather to update creative across the digital network as temperatures reached over 20 °C.
The localised campaign displayed the temperature at each site relevant to its location, along with a cloudy or sunny icon dependent on the surrounding weather conditions. At night, the temperature would fade away leaving Lipton brand messaging playing across each site.